Every working professional is on LinkedIn, all the companies, big or small, have their business pages on LinkedIn, recruiters are on LinkedIn, agencies are on LinkedIn and so are start-up founders.
So, what is so special about LinkedIn?
80% of leads generated through social media for B2B sales come from LinkedIn, says HubSpot.
That makes it the most popular weapon in a sales person’s arsenal. You can find all the right people in a much more focused and efficient way.
How so? Let’s find out!
- LinkedIn makes it easy for you to target specific people. Though its premium search tool is on a paid subscription, it’s free advanced version search is also good if you are just starting out.
- The search tool is sophisticated and has profiling capabilities so you can target your desired audience. Connect with the people who could be in the key position to engage with your business.
- The best part of this process is that you do not have to go through gatekeepers to connect with decision-makers, and you get to do this for free.
- The Advanced People Search allows you to filter your search according to location, current company, title, industry, school, language, and non-profit interests, amongst other categories. Keep in mind that the bigger and better your personal network, the greater your chance of finding the right prospects.
Save your search results to receive weekly updates that show new LinkedIn members who meet your search criteria.
LinkedIn is a tool that can really help grow your business, and the more you use it, the better you get at it.
Remember to always personalize your requests for connections, it increases the connect rates by 60% and always try to add value rather than just sell. If you can master these few things, there is no stopping you!
Keep connecting, keep growing!