social media marketing strategy

Marketing in limited resources? No worries.

Running a large scale and expensive marketing affairs in the current #Covid19 situation might not be an option for most businesses. Which is why pulling in smart and nifty tactics becomes a necessity. To growth hack your marketing strategy, you could use a combination of sure-fire ideas and free online resources (tools).

Be Savvy

Market research is expensive, in terms of both time and monetary investments. If the goal is to understand what questions your audience is asking, and which ones to answer with your content, this idea might do the trick. 

While hacks can’t substitute market research interviews or surveys, you could take quick peeks into “question hubs” or communities that are destinations for queries and information to identify the trending questions in your niche. Quora, with its 180,000 strong Monthly Active Users is a great resource for keyword-based searches.

Identify your questions and brilliantly answer them with your content, but remember to connect it to your business and add a clear call to action in the piece or you’d be simply creating content and not marketing via content.

Be Trendy

“Stand out” is a marketing cliché, but how does one really make it happen?

The answer goes back to the most important element of a content marketing strategy – your unique value proposition. Describe your business in a way that can’t be matched by any other. Be uncommon. You don’t have to invent something, just state what you do better than others.

If you can’t afford to hire a professional graphic designer for thousands and thousands of dollars? In that case, there’s a tool for you, and its name is Canva.

Canva is a free online software that allows you to create your logo, graphics, and infographics.

When people are flipping through their phones, the images and videos that they see grab their attention. It means that you can use Canva to increase not just your brand awareness on social media but also your click-through rate.

Be Analytical

Every marketer needs analytics.

That’s not just true of the big companies with big budgets. The smaller companies like yourself that are looking to grow exponentially need analytics, too.

There are hosts of social media analytics tools that you could explore to monitor your progress. Fortunately, Google Analytics is a completely free tool that you can use to access tons of information about your website.

You can find out, for instance, how many visits you get to your website daily, how many of those people buy from you, and even what your current bounce rate is. You can even use Google Analytics to find the average page load time of your website and which country your audience is primarily from or see the primary sources that people come from when visiting your website.

It is all about the little shortcuts you discover and the resources that you create for yourself. The more you explore, the more options you will find and the closer you will get to building the best possible content marketing strategy for yourself.

Be Ready

When you create and publish content on your website, you want that content to get attention, right? That is, after all, why you created it in the first place. Your goal is to have people see it, engage with it, and maybe even buy from your company after learning to trust the information that you publish. However, no one is going to see your content if you don’t put it in front of their faces.

And the best way to get your content in front of your audience is by using social media. You can use Buffer to make that sharing process even easier than it already is. With Buffer, you can schedule future posts on Twitter, LinkedIn, Facebook, and even Pinterest.

As a marketer, you have enough on your mind. You have to remember to create blog content and take video and edit articles. Fortunately, if you use Buffer, you don’t need to add social media promotion to the long list of things you need to remember to do.

So, whether you work for a fortune 500 company or a small business down the road, having an effective social media marketing strategy in place will work wonders for your brand. Determining your target market and setting goals that align with your overall business objectives is a great place to start when planning a social media marketing campaign. As long as you work hard and keep at it, you will see an increase in social presence and begin to watch those leads roll in.

Don’t let limited resources rain on your marketing parade; stay focused and you’re guaranteed positive results. If you have questions or would like to talk about how to manage your resources or grow your business in a confined budget, contact us today!

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