How SEO can help you craft content for your next blog

Wouldn’t it be nice if you could get ideas for your next blog without thinking for hours and visiting 100 websites daily? Well, this blog is all about it. 

When it comes to finding new ideas for your next blog, doing a little bit of keyword research (usually done for SEO) can help you to find the missing pieces of content on your blog which can also double your blog traffic and help you build concrete content plan. 

There are some steps that you can consider before running the research and picking up topics and start writing. Let’s take you through the steps you can adopt to have ample of topics you can write your blogs on:

Step 1- Conducting keyword research

What is it and what does it do?

As many of us are aware, the first step of SEO is to do the keyword research that lets us know for which customer/customer queries do we want to show our website, content, and services. Keyword research is one of the ways that can help you figure out what topics are in trend and relevant search terms you can build your content around. Remember, the more keywords you have, the more content you can cover.

How to conduct keyword research?

There are various free/ paid keyword research tools available online but we have handpicked some for you:

  • Google Keyword Planner 
  • Ubersuggest 
  • Answer The Public 
  • Google Trends 
  • Moz Keyword Explorer
  • SEMRush 
  • Ahrefs Keyword Explorer
  • FAQ Fox 
  • KW Finder 

Step 2: Analyse your keywords:

Now that the research phase is over, it’s time to gather keywords you have selected using which you can start planning your content. But, before starting to write the content remember to look over the trigger points listed below:

  • The keyword must be relevant to your business
  • Look around the content that your competitor has provided on the same keyword and get to know what additional content can you provide. 
  • Pick your content carefully on which some of your nearest competition has put out content, be cautious that you don’t select a topic on which big domains have already covered a lot, otherwise it would be difficult for you to compete with the domain authority and the number of backlinks leading to that piece of content. 

To sum up – there will be no use of writing content that will never be read by a pair of eyes

Step 3 – Pick a keyword and write content surrounding this keyword.

Now that you have selected the topic writing your post, make sure you aren’t loading your content with Keywords as it may look like a spam activity.

Meanwhile, it’s necessary to use the selected keywords throughout your post, don’t choose SEO over readability. Here, the reader is a critic. Craft the content for your readers so that it resonates with their problem statements.


Keyword research is time-consuming especially when you have a crazy amount of other things going on. However, doing this work beforehand can help you create content that ranks and resonates with the readers and in turn results in higher traffic and more engagement.

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