Here is the third edition of our “Know Your Marketing Strategy” series wherein we help you understand the plethora of ways in which brands across the globe tell their story to their target audience. In the previous blog, we covered Viral Marketing, User Generated Marketing, Communal Marketing, Sports Marketing, and Offensive Marketing. Here are the …
People generally just stick to the number of likes, comments and followers to measure their profile’s performance. But what if we told you there are certain metrics that you should be measuring to have a better picture of your marketing efforts? Here are 5 unique metrics that you probably are not capturing: 1. Profile Conversion …
5 Instagram Metrics You Probably Aren’t Capturing!Read More »
There are millions of active users on Facebook and it’s growing each year! As if that’s not enough to get you started on advertising on the platform, you can also run ads on Instagram through the Facebook Ads Manager. Chances are that you might be already doing so but not getting the desired results. Let’s …
An ideal scenario for any digital marketer would be that every click on the ad directly results in a sale. But alas, the reality is quite different! Your target audience encounters various touchpoints in their journey with your brand before converting into a customer. They might see your ad over a social media platform, visit …
You see a famous local restaurant popping up on your google search results page every time you search for “restaurant near me”. Wondering how you can get your business shown up in a similar fashion? Let’s dive into it! What is Google My Business? According to Google: “Google My Business is a free tool that allows …
Google My Business – What Is It & Why You Need It?Read More »