Avoid These 7 Social Media Design Mistakes

Avoid These 7 Social Media Design Mistakes!

A seamless creative is crucial if you are aiming to improve your brand’s social media presence. Visually appealing creatives not only help grab attention but also effectively convey your brand’s ideology to potential customers.

Want to design those epic creatives? Here are 7 social media design mistakes you should definitely avoid!

1. Blurry Image

Oftentimes marketers don’t check the quality of the image they download for their creatives. Small sized images when stretched end up being pixelated. This makes your creative blurry which paints an unprofessional picture of your brand.

2. Colour Combination Dilemma

The colours you choose in your social media designs should reflect the style of your business. While your base colours of your branding should evoke the right feelings, you should also be aware of how they appear on screen.

These questions would help choose the right colour combo:

  • Are the colors easy on the eyes?
  • Do the colours work well together?
  • Are the colours consistent with your brand?

3. Flaunting A Font?

Let’s face it, we all get tempted to choose the prettiest font in our collection. But pretty isn’t always the best choice for social media.

Your followers are browsing quickly. If the typography isn’t clear and easy to read, they would skip your post. You have limited time to get your message across, make it count!

4. Limiting The Viewing Options.

You need to know your audience when posting on social media. How are they viewing your content? Your image might look great on desktop but does it also look good on mobile?

Remember, your post might not be a one size fits all that will work on all social media platforms. Your audience may vary & the style of content should adapt to them accordingly.

5. Using Stock Photos?

When it comes to social media, authentic, genuine content is the key to success. Your followers want to see the voice behind your brand, and you can do this by taking your own photos.

This is not to say you can’t ever use stock photos – and stock photo photography has come a long way from the overlay posed versions that come to mind. Just make sure to include eye-catching images with personality that match your brand.

6. Using Available Space.

Graphics designers understand that less can be more. Negative space is the area that surrounds the objects and texts in your images. The background is just as important as your words and imagery!

A common mistake is to fill up the entire graphic with letters and shapes. This can look cluttered and can confuse your followers. Whether it’s a logo, header or post, try embracing space.

7. Grids – Your Designing Guide.

When we look at writing, we subconsciously expect it to flow in a certain way. Another common social media design mistake is positioning text at random.

If you don’t get the spacing and alignment right, it can distract the reader and make your profile page look rushed and messy.

Following these key points will ensure that you remain on the right path when it comes to designing eye catching posts. Also try to get a third person’s view point in case you are facing a ‘creative block’ which can help you find great ideas.

Looking for a team to help you create scroll stopping posts? Let’s Talk!

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