Alt Text for Images : How to write it? (2/2)

Now that you know what Alt Text is and why does it matter, let us help you in writing good Alt Texts for your images. 

Ultimately, image alt text needs to be specific but also representative of the topic of the webpage it’s supporting. Get the idea so far? 

Here are a few important keys to writing effective image alt text with SEO in mind:

1. Be Specific : Alt text is, first and foremost, designed to provide text explanations of images for users who are unable to see them. if an image truly doesn’t convey any meaning/value and is just there for design purposes, then what’s the point, right?

2. Make it short ( But not too short) : Keep the length of the alt text to around 125 characters but avoid using a single word. Also, some screen-reading tools typically stop reading alt text at this point, cutting off long  alt text at awkward moments when verbalizing this description for the visually impaired.

Consider the alt text for this image:

Chocolate Brownies with Strawberries on Top

Not so good Alt Text:   alt=”brownies”

Good Alt Text :  alt=”Chocolate Brownies with Strawberries on Top”

3. Use Keywords : Alt text provides you another opportunity to include your target keyword on a page, and thus another opportunity to signal to search engines that your page is highly relevant to a particular search query. While your first priority should be describing and providing context to the image, if it makes sense to do so, include your keyword in the alt text of at least one image on the page. 

For example, if your article’s head keyword is “how to generate leads,” you might use “lead generation” in your alt text, since “how to” might be difficult to include in image alt text naturally.

4. Don’t include “image of,” “picture of,” etc. in your alt text. It’s already assumed your alt text is referring to an image, so there’s no need to specify it. 


Okay alt text: alt=”Rooster”

Best alt text: alt=”Red-crested rooster crowing”

5. Do include an alt text for all images : You should add an alt text to all your images, including your logo, images used on buttons, and images used as backgrounds. Remember the main reason for having an alt text is for better accessibility so keep that in mind.

In short, the more images you optimize, the better your SEO strategy will be moving forward. 

If you’re hanging your head because you’ve neglected your image alt text up till now, don’t worry just START NOW.

For any questions, feel free to reach out to us @

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