Linkedin has grown to be one of the best platforms for Business Growth, B2B Lead Generation and establishing thought leadership! To top it off, Linkedin also allows Businesses to advertise similar to Facebook and Instagram. Are you starting your Linkedin marketing journey? The recent mini guide would surely be of help!
Linkedin published a 14 pager guide of its various ad and audience targeting options which will help businesses structure their advertising strategy better. The guide starts with the available ad objectives on Linkedin advertising:
It also helps marketers on how to get started with the Campaign Manager. The snapshot below shows the overview of the Audience Selection tools:
The guide provides notes on audience size estimations for your campaigns. Each of the available targeting options, like “Job Function”, “Language and Location”, “Job Seniority” etc, are explained clearly (a sample below)!
Even if you already are advertising on the best B2B marketing platform, this guide is something you can’t miss. Who knows? You may find new and different ways to optimize your marketing strategy!
You can download the mini guide from here.
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