Yoast SEO plugin is a must-have for your SEO needs especially if you post blogs on your website. You might have come across the Readability Analysis which helps you analyze how your blog has been structured. Wondering what all these readability metrics mean? Read along as we discuss them one by one!
These are the following factors that Yoast SEO plugin considers when for its readability analysis for blogs:
1) Flesch Reading Ease
The Flesch reading ease test measures the readability of a text. The variables used for determining the readability score are:
- The average number of syllables per word.
- The average length of your sentences – measured by the number of words in the sentence.
Based on these two factors, the plugin decides a score between 0 to 100. Here’s what different scores mean:
2) Passive Voice
Passive voice is a grammatical construction of a sentence wherein the subject is a recipient of a verb’s action. When the subject of a sentence performs the verb’s action, we say that the sentence is in the active voice.
The passive voice uses a sentence structure that requires more cognitive effort. Your reader will spend valuable working memory on making sense of the sentence. This decreases the likelihood of you getting your message across.
3) Transition Words
Transition words are words like ‘but’, ‘so’ and ‘because’. They convey the relationship between phrases and sentences. Using transition words makes it easier for readers to understand how your ideas are connected.
Here’s an example:
She went live on Instagram. As a result, her engagement rate increased.
The use of transition words ‘As a result’ conveys the meaning that the first and the second sentences are connected.
4) Consecutive Sentences
Starting consecutive sentences with the same word will lead to a red flag from the Yoast SEO plugin. Using the same word to start consecutive sentences breaks the rhythm of your message and tends to put readers off.
Here’s an example
This paragraph is not only boring but awkward. Your write-up should be engaging and not repetitive.
5) Subheading Distribution
Headings are like signposts that chart the pathway for your readers when they read your blog. Therefore, they should clearly convey what the paragraph is all about. It’s always good to write informative headlines.
Using the right heading also improves accessibility for people who can’t easily read from the screen. As headings are in HTML, a screen reader can understand the article structure and read them out loud.
6) Sentence Length
The sentence length check warns you if you are using too long sentences. It’s a no-brainer that longer sentences are harder to read than shorter ones. Shorter sentences also make it easier to put across the message you want to convey.
Remember, the entire point of writing a blog is to make your readers understand your idea. So your efforts should be to convert a complicated idea into clear and concise sentences.
7) Paragraph Length
The Paragraph Length check flags your long paragraphs. Just like long sentences, long paragraphs are hard to read and are not easily scannable by readers. Paragraphs break your content into bite-sized chunks which are easy to understand for readers.
Paragraphs should be at least two sentences long but less than 200 words. Long paragraphs are more difficult for highly skilled readers as well.
Considering these factors while writing your blogs will not only make them reader-friendly but also help you convey your message in an easy-to-understand way.
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