Social media ads have grown in the potential reach they offer to businesses across the globe! Not just that, it’s an exhausting task to design a good ad copy (we feel you!!!). So here we are with 6 cool social media ad tools which will help you ease your ad creation journey.
Who doesn’t like automation? Especially if you are a busy marketer! Thankfully, there are some really cool Ads automation tools to simplify the process. Let’s have a look at the two most used ones:
1) Hoostsuite Ads
Hootsuite is probably one of the most famous Ads automation tools out there. It allows users to run PPC campaigns across Google, Facebook, and Instagram! To top it all, Hootsuite also has an organic Facebook marketing tool. (That’s awesome, right??!!)
The Ad creation process is pretty easy and simple. The tool allows you to create loads of ads and test them within a few minutes. Not to forget, it also allows you to have full control of selecting the right audience, ad placement, and budget.
Another great feature is the ability to send ads to clients for approval and get feedback on them!
Hootsuite is really a time saver as it streamlines the ad creation process at the same time making them more impactful. Now isn’t that a “win-win” situation?
2. Facebook Ads Manager
Facebook’s native ad manager tool is probably the best automation tool when it comes to Facebook ads. Oh, and did we mention that it’s FREE!
Although you might find the user interface a bit on the downside when compared to Hootsuite, it’s a power packed tool for businesses ready to start their journey on Facebook ads.
Over the years, this platform has evolved and has included various offering such as:
- Native split tests
- Campaign budget optimization
- Customizable bid strategies
- A strong Facebook ad preview tool to see what your ads will look like across mobile, desktop and tablet.
Making ad creatives is a gigantic task in itself. Luckily, there are some extremely handy tools which not only help you create stunning images and videos but also help you choose the right dimensions for the type of ad you want to create.
Here are some great tools to help you design stunning ad creatives:
Canva has to be the go-to creative design tool for beginners as well as ad creative experts. Don’t worry if you lack any creative design experience as this tool has pre-defined templates that are topic-based. This makes designing creatives a breeze along with the flexibility to customize it as per your needs!
Here’s a design tip: The text aspect should only take up 20% space or less of your image. Canva also allows you to upload product images, brand logos, and much more to your creatives.
Looking for a video editing tool? Canva has you covered! . It also has a big library of video clips that you can use for your campaigns. Not only that, you can also add background music to your video ads.
We won’t be exaggerating If we say Canva is an all-in-one creative design tool. Try the pro version for some additional features like access to premium stock photos, videos etc. and scheduling to your content directly to 8 platforms!
If you just work with image creatives, Snappa is the tool you are looking for. It’s not only easy to use, but you also get access to 5,000,000+ free, high res photos.
Like Canva, Snappa also has pre-made templates that are optimized for different social media platforms.
The creative design process itself is as simple as “drag-and-drop”, which helps you to customize any of the templates or create one from scratch.
The most time consuming part of the ad creation process is writing the ad copy (No second thoughts about that!). The ad copy has a huge impact on whether the ad gets approved or rejected & how it performs. Each ad campaign should have multiple versions of ad copy for A/B testing.
Although there aren’t any tools available to generate mind blowing ideas out of thin air, there surely are a couple of tools that will help you proofread your ad copy and give some ideas to start with based on some keywords:
Grammarly is a LIFE SAVER – period. And that’s an understatement! We can’t even remember how many times this tool has saved us by preventing typos while typing ad copies on the fly. Grammatical mistakes and un-intentional typos can surely dent the brand’s image on social media especially when you are promoting your content.
Grammarly let’s you choose the kind of check you would like the tool to keep on your copy based on whether you write in a casual manner or work in a strict corporate environment. It also flags incorrect use of “there, their, and they’re.” along with providing suggestions that are correct and simpler.
Do us a favor and install the Grammarly chrome extension (Thank us later!)
6. EVM Headline Analyzer
EMV Headline Analyzer is a free tool by The Advanced Marketing Institute. It uses groundbreaking proprietary analysis methodology to help determine the emotional impact your headline has. This tool will surely come in handy especially when your ad involves touching human emotions.
Don’t fret the complicated name, the tool in itself is quite simple to use. Just type in the headline in the box and the analyzer will assign a score of the emotional marketing value. The best part is the explanation of the score along with what appeal you’re currently most successful at targeting.
Do note that this is by no means an alternative to A/B testing but it surely gives some basic ideas about copy during the ad creation process.
In conclusion we’d like to say that ad creation and management, across social media platforms, is not an easy task but the use of right tools can make a world of difference! This also allows you to focus your energy on the actual marketing strategy rather than repetitive or simple tasks that can be taken care by such tools.
What tools do you use? Do let us know in the comments below!
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